UGC Videos Round 1

9 October 2026 · Copy for the four new UGC videos: the Christmas list, Nurse Mouse, the Christmas collection and Knitting Nell. Each video gets five main texts and five headlines. Within each video, all five say the same thing, written five different ways, so we learn which way of writing works best. We kept it short and warm, like the texts that sold best last Christmas. Edit anything straight on the page, mark each line approved or rejected, then press Send.

How to review: Anything with a pencil is editable, just click and type over it. Mark each one Approve or Reject. Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.

When you are done, press Send to Casey at the bottom of the page. That tells Casey you have finished. You do not need to email anything, your marks and edits are saved on this page and Casey can already see them.

1. Christmas list (Gardener, Cricketer and Reading Mouse)2. Nurse Mouse 3. Christmas collection 4. Knitting Nell

The review in the Nurse Mouse video
Gillian P.'s review ("Better than any card I could have sent her") is real, but she wrote it about the Get Well Soon Mouse, not Nurse Mouse. Our copy says "one of our Tiny Animals" so it stays accurate. The video voiceover adds a word ("better than any card I ever could have sent"), so it may be worth fixing while the fonts are being changed.

Is Nurse Mouse a he or a she?
We have used the name rather than "he" or "she" for now. Tell us and we will match it.

1. Christmas list (Gardener, Cricketer and Reading Mouse)3 videos (Hook 1, 2, 3) · 5 main texts · 5 headlines

People working through a Christmas present list for the whole family.

The video says: match a character to each person on your list, so every present still feels chosen. The three cuts only change the first few seconds, so one set of copy runs on all three. Last Christmas the short, cheerful texts did best ("Stocking fillers sorted!" and "Tiny Animals, big smiles!"), so one text here is written that way on purpose.

Which writing structure each text uses, and what it tells us

Character introductionOpens by naming the character, "Meet ...". A win tells us the character still does the selling, even on a creator video.

Short copyTwo lines, written like last Christmas's best sellers ("Stocking fillers sorted!"). A win tells us the video does the work and people want less reading.

Testimonial firstOpens with a real customer review, word for word. A win tells us reviews should lead more of our ads.

Specific person firstOpens on one person you are buying for. A win tells us naming the recipient beats naming the product.

Scene settingPaints the moment it is opened or used. A win tells us people buy the moment, not the object.

Stills from the current cuts. Fonts are still being finalised, the message is not changing.

Primary Text

P1 · A character for each person Testing: writing structure Structure: Character introduction EditedRevised since your edit

Gardener Mouse for Mum, Cricketer Mouse for your uncle and Reading Mouse for your sister. 🎄 With over 150 Tiny Animals to choose from, there's one for everyone on your Christmas list. Each one is hand felted from organic wool by our skilled artisans, so every little character is genuinely unique. And they all arrive in their own free little house gift box, ready to go under the tree.

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P2 · Stocking fillers sorted Testing: writing structure Structure: Short copy EditedRevised since your edit

Stocking fillers sorted! 🎁 A handmade Tiny Animal for everyone on your list, from the gardener to the bookworm.

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P3 · My Dad loves it Testing: writing structure Structure: Testimonial first EditedRevised since your edit

"Very cute Gardener Mouse. My Dad loves it. Excellent quality and great delivery." alex B. ⭐⭐⭐⭐⭐ Whatever they love doing, there's a Tiny Animal doing it too: gardening, cricket, reading, knitting and plenty more. Each one is hand felted from organic wool by our skilled artisans and arrives in its own free little house gift box.

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P4 · The cricket-mad uncle Testing: writing structure Structure: Specific person first EditedRevised since your edit

The uncle who only talks about cricket is always the hardest to buy for. Cricketer Mouse, bat in hand, might just be the answer. With over 150 Tiny Animals to choose from, the rest of the list gets easier too. Each one is hand felted from organic wool by our skilled artisans. We can send them straight to their door, with no prices in the parcel.

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P5 · Christmas morning Testing: writing structure Structure: Scene setting EditedRevised since your edit

Christmas morning, and Mum is unwrapping a little house. Inside is Gardener Mouse, carrots in hand and ready for the veg patch. A small gift that shows you know exactly what she loves, hand felted from organic wool by our skilled artisans. Find a Tiny Animal for everyone on your list.

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Headlines

H1 The Tiny Animals Collection Edited

last Christmas's top headline, 3.24x on £6,850

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H2 One for Everyone on Your List Edited

the video's end card, in a headline

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H3 Free Gift Box Included Edited

your own site line, 2.93x recently

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H4 A Tiny Animal for Every Hobby Edited

the matching idea

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H5 Christmas Pressies, Sorted Edited

short and cheerful, like last year

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2. Nurse Mouse1 video · 5 main texts · 5 headlines

People who want to send something to someone who is poorly or having a hard time.

Sends to /products/nurse-mouse

The video says: a small handmade gift means more than a card when someone is going through a difficult time. Every text keeps to that, and names Nurse Mouse so nobody is unsure what they are looking at.

Which writing structure each text uses, and what it tells us

Character introductionOpens by naming the character, "Meet ...". A win tells us the character still does the selling, even on a creator video.

Short copyTwo lines, written like last Christmas's best sellers ("Stocking fillers sorted!"). A win tells us the video does the work and people want less reading.

Testimonial firstOpens with a real customer review, word for word. A win tells us reviews should lead more of our ads.

ContrastCompares it with the usual alternative, a card or a throwaway decoration. A win tells us the "keeps for years" idea still pulls.

PracticalLeads with how easy it is to send: same-day dispatch, straight to their door. A win tells us convenience matters for this gift.

Primary Text

P1 · Meet Nurse Mouse Testing: writing structure Structure: Character introduction EditedRevised since your edit

Meet Nurse Mouse. 💙 A little hand felted friend to sit beside someone who's poorly, and remind them you're thinking of them. Nurse Mouse is made from organic wool by our skilled artisans and arrives in a free little house gift box. A lovely way to say get well soon.

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P2 · Better than any card Testing: writing structure Structure: Testimonial first EditedRevised since your edit

"Better than any card I could have sent her." Gillian P. ⭐⭐⭐⭐⭐ Gillian sent one of our Tiny Animals to her mum in hospital, and the nursing staff all wanted to know where it came from. Nurse Mouse is hand felted from organic wool by our skilled artisans, and just the right size for a bedside table.

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P3 · Get well soon, in a little house Testing: writing structure Structure: Short copy EditedRevised since your edit

Get well soon, in a little house. 🏠 Nurse Mouse, hand felted and sent straight to their door.

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P4 · A card gets put away Testing: writing structure Structure: Contrast EditedRevised since your edit

A card gets read, then put away. Nurse Mouse stays on the bedside table, a small reminder that someone is thinking of them. Hand felted from organic wool by our skilled artisans, so each one is genuinely unique, and delivered in a free little house gift box.

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P5 · When you can't be there Testing: writing structure Structure: Practical EditedRevised since your edit

When you can't be there in person, Nurse Mouse can. Order before 2pm, Monday to Friday, and we'll send Nurse Mouse out the same day, straight to their door, with no prices in the parcel. Hand felted from organic wool by our skilled artisans and tucked up in a free little house gift box.

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Headlines

H1 Better Than a Card Edited

the video's main idea

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H2 Meet Nurse Mouse Edited

the character

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H3 Free Gift Box Included Edited

your own site line, 2.93x recently

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H4 A Little Get Well Soon Gift Edited

what it is for

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H5 Sent Straight to Their Door Edited

for people sending from afar

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3. Christmas collection6 videos (C5 V1 to V6) · 5 main texts · 5 headlines

People who love Christmas decorations and like the idea of a tradition.

Sends to /collections/christmas-collection

The video says: start with one, add another each Christmas, and it slowly becomes a family tradition. The cuts only change the opening, so one set of copy runs on all of them. None of these texts mention the gift box, because the Nativity pieces come in a cotton bag.

Which writing structure each text uses, and what it tells us

Character introductionOpens by naming the character, "Meet ...". A win tells us the character still does the selling, even on a creator video.

Short copyTwo lines, written like last Christmas's best sellers ("Stocking fillers sorted!"). A win tells us the video does the work and people want less reading.

Testimonial firstOpens with a real customer review, word for word. A win tells us reviews should lead more of our ads.

ContrastCompares it with the usual alternative, a card or a throwaway decoration. A win tells us the "keeps for years" idea still pulls.

StoryA little story told in order. A win tells us a story beats a straight description.

Two of the six cuts shown. All six carry the same message.

Primary Text

P1 · Meet the Christmas Tiny Animals Testing: writing structure Structure: Character introduction EditedRevised since your edit

Meet the Christmas Tiny Animals. 🎄 Hunter Fox Holding a Robin, Skiing Mouse, Benedict the Nativity Donkey and the whole Nativity family, all hand felted from organic wool by our skilled artisans. Start with one this year, add another next Christmas, and watch your little collection grow. The perfect Christmas display, if you ask us.

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P2 · Start a Christmas tradition Testing: writing structure Structure: Short copy EditedRevised since your edit

Start a Christmas tradition with the Tiny Animals! 🎄 One new little character each year, out with the decorations every December.

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P3 · Another one for the collection Testing: writing structure Structure: Testimonial first EditedRevised since your edit

"Yet another wonderful mouse to add to the collection. These tiny little animals never fail to hit the spot and make everyone smile" Edgar T. ⭐⭐⭐⭐⭐ There are over 150 Tiny Animals to choose from, with new festive friends and Nativity characters to add every year. Each one is hand felted from organic wool by our skilled artisans, so your collection is genuinely unique.

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P4 · Every Christmas gets its own Testing: writing structure Structure: Story EditedRevised since your edit

Every Christmas gets its own little character. The fox from the first year in the new house. The skiing mouse from the year it actually snowed. Each one comes back out with the decorations every December, memory attached. Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans. Which one starts yours?

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P5 · Decorations worth keeping Testing: writing structure Structure: Contrast EditedRevised since your edit

Christmas decorations you'll actually want to keep. ✨ Our Christmas Tiny Animals are hand felted from organic wool by our skilled artisans, made to come out year after year. From Hunter Fox Holding a Robin to the Nativity family, there's always a new one to add.

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Headlines

H1 Start a Christmas Tradition Edited

the video's main idea

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H2 One More Every Christmas Edited

how the collection grows

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H3 The Tiny Animals Collection Edited

last Christmas's top headline, 3.24x on £6,850

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H4 Decorations Worth Keeping Edited

keep, not throw away

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H5 Meet the Christmas Tiny Animals Edited

the characters

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4. Knitting Nell3 videos (C6 V1 to V3) · 5 main texts · 5 headlines

People buying for a mum who loves knitting and handmade things.

Sends to /products/knitting-nell-sheep

The video says: I saw Knitting Nell and thought of my mum straight away, because she notices every little detail in handmade things. Yarn for the knitting, wool for what Nell is made of, as you asked last time.

Which writing structure each text uses, and what it tells us

Character introductionOpens by naming the character, "Meet ...". A win tells us the character still does the selling, even on a creator video.

Short copyTwo lines, written like last Christmas's best sellers ("Stocking fillers sorted!"). A win tells us the video does the work and people want less reading.

Testimonial firstOpens with a real customer review, word for word. A win tells us reviews should lead more of our ads.

Specific person firstOpens on one person you are buying for. A win tells us naming the recipient beats naming the product.

Scene settingPaints the moment it is opened or used. A win tells us people buy the moment, not the object.

Two of the three cuts shown. All three carry the same message.

Primary Text

P1 · Meet Knitting Nell Testing: writing structure Structure: Character introduction EditedRevised since your edit

Meet Knitting Nell. 🧶 Glasses on, needles out, and a ball of yarn that's never going to run out. She's hand felted from organic wool by our skilled artisans, so the mum who loves making things will spot every little detail. Knitting Nell arrives in her own free little house gift box, ready to give.

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P2 · My mum absolutely loves her Testing: writing structure Structure: Testimonial first EditedRevised since your edit

"My mum absolutely loves knitting Nell!! She thinks it's very unique and different" Sue H. ⭐⭐⭐⭐⭐ Knitting Nell is for the mum who always has a project on the go. Hand felted from organic wool by our skilled artisans, and delivered in a free little house gift box.

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P3 · For the mum who's always knitting Testing: writing structure Structure: Short copy EditedRevised since your edit

For the mum who's always knitting! 🧶 Meet Knitting Nell, handmade from organic wool by our skilled artisans.

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P4 · You know the second you see her Testing: writing structure Structure: Specific person first EditedRevised since your edit

Some gifts you know are right the second you see them. Knitting Nell is one of those. The glasses, the needles, the little ball of yarn: if your mum's a knitter, she'll see herself in her straight away. Hand felted from organic wool by our skilled artisans, so each one is genuinely unique.

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P5 · Still on Mum's shelf Testing: writing structure Structure: Scene setting EditedRevised since your edit

Long after the wrapping paper has gone, Knitting Nell will still be sitting on Mum's shelf. A little reminder of you every time she picks up her own needles. Hand felted from organic wool by our skilled artisans, and delivered in a free little house gift box. ❤️

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Headlines

H1 Meet Knitting Nell Edited

the character

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H2 For the Mum Who Knits Edited

who it is for

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H3 The Tiny Animals Collection Edited

last Christmas's top headline, 3.24x on £6,850

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H4 Free Gift Box Included Edited

your own site line, 2.93x recently

We have revised this line since you edited it.

H5 She'll Notice Every Detail Edited

the video's main idea

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